Tim Hortons is giving itself a makeover in the United States by serving up a new restaurant format as part of expansion plans over the next three years.The coffee and doughnut store giant said today it would unveil a new restaurant concept that will be piloted in at least 10 existing U.S. locations. The redesign is intended to more sharply define Tim Hortons’ image with what the company calls “enhanced finishes, fixtures and seating areas.”It comes as Tim Hortons works to strengthen the Oakville-headquartered company’s presence in the United States by selling itself as a higher-end establishment in certain markets.Last year, the company opened stores at several key U.S. tourist spots, particularly in the New York area, but they were generally smaller spaces that had been vacated by Dunkin’ Donuts.The company didn’t specify which locations would be part of the new concept. Tim Hortons already has 563 locations in the United States.
View Printer Friendly Version
Email Article to Friend
Friday, March 5, 2010 at 4:02PM
View Printer Friendly Version
Email Article to Friend
Reader Comments